Demonstrates an understanding of the sport that the athlete plays

SPT 404 Final Project Guidelines and Rubric

Overview The final project for this course is the creation of a professional presentation to a potential professional athletic organization for a client who is about to enter free agency. The student/agent will be representing the prospective free agent in the professional sport of his or her choice. The athlete must be a currently playing player who is of great value to a team in the chosen sport. The purpose of this final project is for students to demonstrate their ability to professionally present a potential client who is seeking a new contract to a potential employer. The activities in the project relate to the course outcomes in a variety of manners. First, students will be developing a personal style of representation as they develop the overall presentation. Second, the project will demonstrate that students have a basic understanding of negotiation skills as they present their client in the most positive light possible. Third, the project will demonstrate that students gain the ability to recruit effectively by choosing the correct organization for their clients as well as presenting their clients in the best possible light. Finally, the project will allow students to properly apply the legal and ethical concepts of player representation, including financial and marketing strategy. The project is divided into three milestones, which will be submitted at various points throughout the course to scaffold learning and ensure quality final submissions. These milestones will be submitted in Modules Two, Four, and Five. The final submission will be due in Module Seven. In this assignment, you will demonstrate your mastery of the following course outcomes:

• Develop a personal style of athletic representation through exposure to basic negotiating tactics and skills • Develop negotiating skills for arranging contracts within the parameters of professional collective bargaining agreements • Create recruiting strategies for successful networking with various sports stakeholders • Apply ethical and legal concepts to current issues of player representation, including financial and marketing strategies

Prompt

Congratulations! You and your sport agency firm have been selected to represent an athlete as he or she becomes a free agent. As the athlete’s representation, you are to create an 8–10-minute narrated media presentation to a specific organization’s general manager and ownership representatives that markets your client in the best manner possible. Your presentation must be professionally done in slide format using a variety of techniques within the slide presentation. The presentation is a bid to obtain a contract for your client and should state clearly why the organization you are presenting to would want to invest in your client. Your final presentation should be submitted as a slide presentation using PowerPoint, Prezi, or similar software. For instructions on providing narration in PowerPoint, view this short video: How to Record Narration for a PowerPoint Presentation. For additional tutorials on creating presentations, sign into Atomic Learning using your SNHU credentials and type “presentations” into the search box.

Specifically, the following critical elements must be addressed:

I. Communication: The student must effectively represent the client, communicating visually and verbally in an effective manner while demonstrating basic negotiating tactics and skills. [SPT-404-01]

II. Knowledge: The student must demonstrate an understanding of:

a) The sport that the athlete plays [SPT-404-02] b) The athlete that he or she is representing [SPT-404-02] c) The collective bargaining agreement of the sport that the athlete plays [SPT-404-02] d) The current industry contract trends [SPT-404-02]

III. Organization: The student must create an organized and professional presentation that maximizes the strengths of the client. [SPT-404-04]

IV. Laws and Ethics: The student must create an organized and professional presentation that follows all legal and ethical guidelines. [SPT-404-04]

V. Strategy: a) Recruiting Strategies: The student will demonstrate effective and stimulating recruiting strategies while presenting his or her client to potential

general managers and ownership representatives. [SPT-404-03] b) Financial Strategies: The student will demonstrate effective and stimulating financial strategies while presenting his or her client to potential

general managers and ownership representatives. [SPT-404-03] c) Marketing Strategies: The student will demonstrate effective and stimulating marketing strategies while presenting his or her client to potential

general managers and ownership representatives [SPT-404-03]

Milestones

Milestone One: Selection of Sports Agency, Athlete, and Target Team In Module Two, the student will submit for instructor approval a 1–2-page document that will detail the name of the professional sport agency firm, the name of the client (current professional athlete), and a current professional sport team that the student intends to present the client to. The document should outline the reasons for choosing the agency, athlete, and target team and provide preliminary plans for the data collection, which will take place in Milestone Two. As part of this milestone, draft the first set of 3–5 slides that will include the topics outlined in Section II of the Final Project Document. Instructor feedback should be incorporated into the final presentation. This milestone is graded with the Milestone One Rubric. Milestone Two: Data Collection In Module Four, the student will submit a 1–2-page document that will list the critical data that will be used as part of the negotiation in the bid to obtain the contract for the athlete. This document should include a list of three primary and three secondary sources that will be used in the final presentation. A summary of the content of each source should be provided as well as an analysis of how these sources will be used. As part of this milestone, draft the second set of 3–5

slides that will include the topics outlined in Section V of the Final Project Document. Instructor feedback should be incorporated into the final presentation. This milestone is graded with the Milestone Two Rubric. Milestone Three: Presentation Draft In Module Five, the student will submit a draft of the final narrated presentation (8–10 slides with references). This submission will allow the instructor to provide feedback to the student regarding the direction and quality of the presentation. Instructor feedback should be incorporated into the final presentation. This milestone is graded with the Milestone Three Rubric. Final Submission: Professional Presentation In Module Seven, the student will submit the final narrated presentation (8–10 slides with references). The presentation should be a complete, polished artifact containing all of the critical elements of the final project. The final presentation should reflect the incorporation of feedback gained throughout the course as well as a demonstration of the student knowledge of the critical elements of the project. This milestone will be graded using the Final Project Rubric.

Deliverables

Milestone Deliverable Module Due Grading

1 Selection of Sports Agency, Athlete, and Target Team

Two Graded separately; Milestone One Rubric

2 Data Collection Four Graded separately; Milestone Two Rubric

3 Presentation Draft Five Graded separately; Milestone Three Rubric

Final Submission: Professional Presentation Seven Graded separately; Final Project Rubric

Final Project Rubric Guidelines for Submission: Your final presentation must consist of at least 8 and no more than 10 slides, including references. The presentation must be narrated. Include at least six references cited in APA format.

Critical Elements Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value Communication Meets “Proficient” criteria, and

presentation supports reasoning with clear and relevant visual and verbal examples

Presents the client, communicating visually and verbally in an effective manner while demonstrating basic negotiating tactics and skills

Presents the client, but presentation is not visually or verbally effective or does not sufficiently demonstrate basic negotiating tactics and skills

Does not present the client or demonstrate basic negotiating tactics and skills

9

Knowledge: Sport Meets “Proficient” criteria and includes extensive background information about the sport beyond basic facts

Demonstrates an understanding of the sport that the athlete plays

Demonstrates an understanding of the sport, but does not provide sufficient detail

Does not demonstrate an understanding of the sport

9

Knowledge: Athlete Meets “Proficient” criteria and includes extensive background information about the athlete beyond basic facts

Demonstrates an understanding of the athlete that he or she is representing

Demonstrates an understanding of the athlete, but does not provide sufficient detail

Does not demonstrate an understanding of the athlete

9

Knowledge: Collective Bargaining

Agreement

Meets “Proficient” criteria, and analysis includes extensive background information supported by research

Analyzes the collective bargaining agreement of the sport that the athlete plays

Analyzes the collective bargaining agreement of the sport, but analysis is lacking in detail

Does not analyze the collective bargaining agreement of the sport

9

Knowledge: Current Industry Contract

Trends

Meets “Proficient” criteria, and analysis is well qualified using specific examples of current contract trends

Analyzes the current industry contract trends

Analyzes contract trends, but analysis is not substantiated by examples currently at use in the industry

Does not analyze the current industry contract trends

9

Organization Meets “Proficient” criteria, and presentation is supported using concrete examples

Provides an organized and professional presentation that maximizes the strengths of the client

Provides a presentation, but the presentation is not organized or does not sufficiently maximize the strengths of the client

Does not provide a presentation that maximizes the strengths of the client

9

Laws and Ethics Meets “Proficient” criteria, and presentation aligns with industry standards

Provides an organized and professional presentation that follows all legal and ethical guidelines

Provides a presentation, but the presentation does not align with industry standards or follow all legal and ethical guidelines

Does not provide a presentation that follows all legal and ethical guidelines

9

Strategies: Recruiting Meets “Proficient” criteria and provides specific, persuasive recruiting strategies substantiated by research

Demonstrates effective and stimulating recruiting strategies while presenting his or her client to potential general managers and ownership representatives

Demonstrates recruiting strategies, but strategies are not specific or not sufficiently substantiated by research

Does not demonstrate recruiting strategies

9

Strategies: Financial Meets “Proficient” criteria and provides specific, persuasive financial strategies substantiated by research

Demonstrates effective and stimulating financial strategies while presenting his or her client to potential general managers and ownership representatives

Demonstrates financial strategies, but strategies are not specific or not sufficiently substantiated by research

Does not demonstrate financial strategies

9

Strategies: Marketing Meets “Proficient” criteria and provides specific, persuasive marketing strategies substantiated by research

Demonstrates effective and stimulating marketing strategies while presenting his or her client to potential general managers and ownership representatives

Demonstrates marketing strategies, but strategies are not specific or not sufficiently substantiated by research

Does not demonstrate marketing strategies

9

Articulation of Response

Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format

Submission has no major errors related to citations, grammar, spelling, syntax, or organization

Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas

Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas

10

Earned Total 100%

SPT 404 Final Project Guidelines and Rubric
Overview
Prompt
Milestones
Deliverables
Final Project Rubric