Marketing Mix
Please complete ONE of the following assignments incorporating ideas and concepts from the weeks lecture and/or articles. Please feel free to incorporate outside resources as well. When submitting your assignment please indicate which of the three options you have chosen. For Options 2 and 3 please make sure to double space your papers.
Option 1: Get Creative
Design and format a 10 15 slide Microsoft PowerPoint presentation on one of the learning objectives found in the Getting Started This Weeks Activities folder for this week. The requirements below must be met for your presentation to be accepted and graded:
Reference material (data dates graphs quotes paraphrased words values etc.) must be from sources like scholarly journals found in EBSCOhost online newspapers such as The Wall Street Journal government websites etc. Sources such as Wikis Yahoo Answers eHow etc. are not acceptable.
Option 2: News Flash
Identify reference material (data dates graphs quotes paraphrased words values etc.) in the body of the paper and list them on a reference page
Reference material (data dates graphs quotes paraphrased words values etc.) must come from sources such as scholarly journals found in EBSCOhost online newspapers such as The Wall Street Journal government websites etc. Sources such as Wikis Yahoo Answers eHow etc. are not acceptable. A detailed explanation of how to cite a source using APA can be found here (link). Download a News Flash example here
Option 3: Traditional Paper
Research identify and discuss what the marketing mix is as well as why it is important to a business.
The requirements below must be met for your paper to be accepted and graded:
Reference material (data dates graphs quotes paraphrased words values etc.) must be identified in the paper and listed on a reference page.Reference material (data dates graphs quotes paraphrased words values etc.) must come from sources such as scholarly journals found in EBSCOhost online newspapers such as The Wall Street Journal government websites etc. Sources such as Wikis Yahoo Answers eHow etc. are not acceptable. A detailed explanation of how to cite a source using APA can be found here (link). Download an example here

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