discuss what items might be common costs for that segment

Choose a well-known publicly traded company that none of your other classmates have chosen, and describe the operating segments reported (this information will be in the notes to the financial statements). Include a link to this financial statement in your post. Choose one segment and discuss what items might be common costs for that segment. Participate in follow-up discussion by choosing two or more of your classmates’ posts and adding your ideas about segment margin and common costs for the company selected. How might the segment try to reduce costs?