NCU Effects of Culture on International Promotion Campaign Discussion
Continuing in your role as a marketing manager or consultant for your company or one you are familiar with, examine how cultural, economic, social, and political differences influence international advertising and promotion. The examples provided should be for your company and industry.
After conducting research, write a paper that addresses the following:
Analyze and discuss the importance of understanding economic, cultural, social, and political/legal differences in developing appropriate and effective international advertising and promotional campaigns.
How do cultural, economic, social, and political differences influence advertising and promotion strategy? Provide some examples. In addition, choose one of the cultural variables and discuss how it has created a problem or challenge for a company in developing an advertising and promotional program in a specific country.
Determine some of the problems marketers encounter when developing advertising messages in different languages. Discuss some of the ways marketers can deal with this problem to avoid mistranslations.
Discuss the evolving role of the Internet and other digital and social media in the IMC program of international marketers. Explain how marketers can make effective use of digital and social media in marketing their products and services in various countries.
Support your paper with a minimum of three scholarly resources published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.
Length: 5-7 pages, not including title and reference pages
Your paper should demonstrate thoughtful consideration of the ideas and concepts presented in the course by providing new thoughts and insights relating directly to this topic. Your paper should reflect scholarly writing and current APA standards. Be sure to adhere to Northcentral University’s Academic Integrity Policy.
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