Food Service and Hospitality Strategic Marketing Discussion
This week’s readings present some very unique frameworks for segmenting your potential market. The articles on restaurant demographics and target markets include traditional demographic categories and some psychographics that are typical of these categories. The information from Technomic on Eater Archetypes includes some different methods of segmentation.
3.Review the list of Eater Archetypes in the Technomic articles(in the files). Which one best describes you? Are the preferences associated with your Eater Archetype the same as your preferences?
4.What does the accuracy of these two frameworks say about the usefulness of this type of analysis? What does it say about the limitations? In your opinion, which is a more useful framework?
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