Question Description

CASE STUDY 2.

1. Companies with Good and Bad Service: Using onlineresearch sources such as Google, research the customer relations/customerservice reputations of two (2 – no more, no less) companies ofyour choice.

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2. Supporting Research: Choose one company with anexcellent customer service reputation, and one with a poor (or less thanperfect) customer service reputation. Compare and contrast the customer servicereputations of these two companies. Your paper should address the followingquestions.

a. What is the company with good customer relationsdoing right?

b. What is the company with poor customer relationsdoing wrong?

c. What are the results of the actions of thecompanies? For instance, financial, public relations, or employee issues?

d. What specific, actionable recommendations wouldyou give for improving customer satisfaction for each company?

3. Additional requirements: Prepare a 750 word(minimum) paper addressing these questions, using APA style and formatting. Payparticular attention to the accurate citation of your research sources.

Format guidance please refers to the APATutorial in the syllabus. Ensure that the body of your paper, excluding coverpage and sources, exceeds the 750-word count minimum, and that all of theassignment requirements have been met. 

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