New York University Week 2 Social Marketing in Healthcare Powerpoint

New York University

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Question Description



Please note that each and every assignment has its own word limit.

This is a Collaborative Learning Community (CLC) assignment.

Social marketing in public health involves the application of commercial marketing techniques to the planning and evaluation of behavior change interventions. Social marketing is also a planning framework that can be applied to health communication, stressing the importance of the four “Ps” (product, price, place, and promotion).

For this assignment, your group will first select one of the following topics:

  • HPV Vaccination
  • Excessive Alcohol Consumption
  • Breastfeeding
  • Smoking
  • Physical Activity
  • Breast Cancer Screening
  • Car Seat Use
  • HIV Testing
  • Blood Pressure Screening
  • Soda Consumption
  • Emergency Preparedness
  • Gun Safety

Next, your group will prepare a PowerPoint presentation of 7-10 slides (including a title slide and reference slide) that includes the following:

  • Intended audience: Which population is at highest risk for, or who is most affected by, the health issue selected?
  • Product: What is the behavior or practice the campaign expects to be adopted by the intended audience?
  • Price: What is the cost associated with adopting the behavior or practice? “Cost” can relate to the social, physical, financial, or emotional cost of adopting the behavior.
  • Place: What are the distribution channels or places where the intended audience is most likely to be reached with communication messages?
  • Promotion: How will the message be conveyed? How will you motivate the intended audience to perform or adopt the given behavior?


General Requirements

You are required to cite at least SIX sources to complete this assignment. Sources must be published within the last 5 years and appropriate for the discussion question criteria and public health content.

Prepare this assignment according to the guidelines found in the APA Style Guide. An abstract is not required.

While APA style is required, solid academic writing is expected as well, and documentation of sources should be presented using APA formatting guidelines.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.


PLEASE make sure APA citation and permalink for articles are complete and correct.



PLEASE add the links/sites below to the reference list if you use any of these readings and make sure everything is in proper APA format.…


Read Chapter 2 in Health Communication: From Theory to Practice.


Read “Active8! Technology-Based Intervention to Promote Physical Activity in Hospital Employees,” Blake, Suggs, Coman, Aguirre, and Batt, from American Journal of Health Promotion (2017).


Read “Engaging Minority Youth in Diabetes Prevention Efforts Through a Participatory, Spoken-Word Social Marketing Campaign,” by Rogers, Fine, Handley, Davis, Kass, and Schillinger, from American Journal of Health Promotion (2017).


Read “Bringing Produce to the People: Implementing a Social Marketing Food Access Intervention in Rural Food Deserts,” by Ramirez, Diaz Rios, Valdez, Estrada, and Ruiz, from Journal of Nutrition Education and Behavior (2017).


Read “Church-Based Social Marketing to Motivate Older Adults to Take Balance Classes for Fall Prevention: Cluster Randomized Controlled Trial,” by DiGuiseppi, Thoreson, Clark, Goss, Marosits, Currie, and Lezotte, from Preventive Medicine: An International Journal Devoted to Practice and Theory (2014).


Read “Text Messaging: An Intervention to Increase Physical Activity Among African American Participants in a Faith-Based, Competitive Weight Loss Program,” by Pamela, Sophia, Azad, David, Patricia, and Bryman, from International Journal of Environmental Research and Public Health (2017).


Read “Persuading Me to Eat Healthy: A Content Analysis of YouTube Public Service Announcements Grounded in the Health Belief Model,” Zhang, Baker, Pember, and Bissell, from Southern Communication Journal (2017).


Read “Enhancing the Effectiveness of HIV/AIDS Prevention Programs Targeted to Unique Population Groups in Thailand: Lessons Learned From Applying Concepts of Diffusion of Innovation and Social Marketing,” by Svenkerud and Singhal, from Journal of Health Communication (1998).


Read “Print Versus a Culturally-Relevant Facebook and Text Message Delivered Intervention to Promote Physical Activity in African American Women: A Randomized Pilot Trial,” by Joseph, Keller, Adams, and Ainsworth, from BMC Women’s Health (2015).


Read “Parents of Children With Eating Disorders: Developing Theory-Based Health Communication Messages to Promote Caregiver Well-Being,” by Patel, Shafer, Brown, Bulik, and Zucker, from Journal of Health Communication (2014).


Read “Social Marketing in Public Health,” by Grier and Bryant, from Annual Review of Public Health (2005).


Read Section 1 of Chapter 45 of the Community Tool Box, entitled “Understanding Social Marketing: Encouraging Adoption and Use of Valued Products and Practices,” located on the Community Tool Box website.


Read “Excessive Drinking Is Draining the U.S. Economy” (2016), located on the Centers for Disease Control and Prevention (CDC) website.



MUST haveat least 5 citations with the page numbers and 5 references in APA format.(The List of References should not be older than 2016 and should not be included in the word count.) Include at least one scholarly reference and appropriate in-text citations and Address all points on the DQ. One point will be deducted for not addressing each item mentioned above. Remember that presenting someone else’s work as your own is plagiarism.



Be sure to support your postings and responses with specific references to the Learning Resources.

It is important that you cover all the topics identified in the assignment. Covering the topic does not mean mentioning the topic BUT presenting an explanation from the context of ethics and the readings for this class


I am a stickler for good organization in everything. I do not want to have to dig for your answers. For instance, if an assignment asks you to provide three examples of something, I suggest that you number them 1-3 so I can find them easily. I also expect that when you submit something as a narrative, you pay attention to how you organize your thoughts: use paragraphs with a topic sentence and supporting sentences; and change paragraphs whenever you introduce a new idea. Also, if there are multiple parts to an assignment, use sub-heads within the paper to organize them.


To get maximum points you need to follow the requirements listed for this assignments 1) look at the word/page limits 2) review and follow APA rules 3) create subheadings to identify the key sections you are presenting and 4) Free from typographical and sentence construction errors.



American Psychological Association. Publication Manual of the American Psychological Association (7th Ed.). Washington,

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