MKT 4468 Auburn University Product Standardization in Global Markets Discussion
Auburn University at Montgomery
1) (10 points) Read carefully Textbook Chapter 10 and the Power Points; then Answer the following Questions:
Discuss, in-depth, Reasons for Product Standardization in Global Markets. What are some Benefits and Challenges in Product Standardization? (see textbook p 397 – 404)
Discuss, in-depth, Reasons for Product Adaptation in Global Markets. What are some Benefits and Challenges in Product Adaptation?
2) (10 points) The Textbook (-. 390 – 391) explainshow Starbucks’ Introduced Coffee to Chinese Markets using Product Adaptation Strategies. Select a Product (possibly/assume New to the Chinese markets; give Name and Picture of the Product). Discuss, in-depth, How you would Introduce that Product (you have Selected/Identified) to Chinese Markets.
https://essaysmind.com/wp-content/uploads/2021/10/LOG-300x60.png00@developerhttps://essaysmind.com/wp-content/uploads/2021/10/LOG-300x60.png@developer2022-04-11 19:18:432022-04-11 19:18:43Reasons for Product Standardization in Global Markets
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