Reasons for Product Standardization in Global Markets

MKT 4468 Auburn University Product Standardization in Global Markets Discussion

mkt 4468

Auburn University at Montgomery


Question Description


1) (10 points) Read carefully Textbook Chapter 10 and the Power Points; then Answer the following Questions:

  • Discuss, in-depthReasons for Product Standardization in Global Markets. What are some Benefits and Challenges in Product Standardization? (see textbook p 397 – 404)
  • Discuss, in-depthReasons for Product Adaptation in Global Markets. What are some Benefits and Challenges in Product Adaptation?

2) (10 points) The Textbook (-. 390 – 391) explains how Starbucks’ Introduced Coffee to Chinese Markets using Product Adaptation StrategiesSelect a Product (possibly/assume New to the Chinese markets; give Name and Picture of the Product). Discuss, in-depth, How you would Introduce that Product (you have Selected/Identified) to Chinese Markets.