What made Starbucks great when they first started out?

Miami University How Starbucks Made a Comeback Case Study?

Miami University

Question Description

 

Starbucks Case Study

Watch the video and answer questions: (1-2 pages)

  1. What made Starbucks great when they first started out?
  2. What does the leader of Starbucks see when he goes into the store when trying to figure out what is wrong with sales?
  3. Did it work for Charles Schultz to come back as the CEO at Starbucks?
  4. What were his primary goals for Starbucks?
  5. How did he do it?