Which of the following statements is true of new productdevelopment? 1) It involves less risk and en

Which of the following statements is true of new productdevelopment? 1) It involves less risk and ensures a high success rate. 2) It requires an understanding of the customer base andinvolves creativity. 3) It typically involves dramatic innovations that requireextensive customer learning. 4) It works only when it involves long-term research andmonitoring. Attached